How we handle data and what we actually sell
This page exists so there's no ambiguity: what we collect, why we collect it, and what we do and don't turn around and sell.
What we collect
The apps, websites, and internal systems we build are designed to gather the usage and behavior data relevant to the research question behind them: things like how a feature gets used, where people drop off, contact details such as a phone number for products that need to reach their users directly, or how an internal process actually flows day to day. We collect what's needed to answer the question, not everything we technically could.
What we do with it
Raw activity gets aggregated and anonymized into statistics and trend research. A single person's actions disappear into a pattern shared across many users. That pattern is the research output, not any one person's record.
| We collect | We turn it into | We offer it as |
|---|---|---|
| App & site usage data | Behavior & engagement trends | Aggregated statistics |
| Internal system activity | Operational pattern research | Industry benchmarking data |
| Contact details such as a phone number | A message delivered on a partner's behalf | An executed campaign, never the contact list itself |
What we will never do
- We will not sell any individual user's personal data.
- We will not hand raw, identifiable records to advertisers, partners, or anyone else.
- We will not give a partner a list of names, numbers, or other personal identifiers so they can contact people themselves.
- We will not collect more than what a given product's research purpose actually requires.
What we do sell
Two things, both built on the same principle: the underlying personal data never changes hands.
Statistics
Aggregated, anonymized research and trend data that a business can license as a standalone product, through our own pricing chain.
Targeted outreach
Some of the products we build collect contact details, such as phone numbers, for the people who use them. A partner, for example a retail store running a sale in a specific area, can tell us who they want to reach, such as people in Khomasdal, and what they want the message to say. We carry out the actual sending ourselves, using the data we hold. The partner gives us the audience and the message; they never receive the phone numbers, names, or any other personal record behind it.
Either way, once a business has a statistic or a completed campaign from us, it can keep working with us to go further, or take what it has learned and pursue its own path independently, with its own systems and its own partners.
Why this structure
Because needing usage data to do good research, and keeping personal data off the market, are not in conflict as long as we are the only party that ever touches the raw data directly. That holds whether the output is an aggregated statistic or a campaign we execute ourselves on a partner's behalf. Building our own software lets us enforce that boundary at the source, instead of relying on a third party's promise after the fact.
Related reading
This page explains our data philosophy in plain terms. For the legally binding versions, see our Privacy Policy and Terms of Service.