A small data company built around one idea

Perfect Circle Data Research is a software and research company. We design and build the apps, websites, and internal systems that businesses and everyday people actually use, and we build them so that, along the way, they collect the data needed to understand the problem they were built to solve.

That's the whole shape of the company: build something useful, learn from how it's used, turn that into research, and share the resulting statistics with the industries that can put them to work, including advertising, product, and operations.

What we are

We are a data company first. Software is how we get there. Whether it's a consumer app, a company website, or an internal dashboard that only a handful of employees will ever see, we treat each build as both a deliverable for the client or user and a research instrument for us.

What we are not

We are not a data broker in the way that term usually gets used. We do not package up and sell individual user records, browsing histories, or personal identifiers. What we sell, when we sell anything at all, is the statistic: the aggregated, anonymized pattern that emerges once enough data has been responsibly gathered. Read the full detail on our Data & Ethics page.

Why it's structured this way

Good research needs real usage data, and real usage data should never mean handing over anyone's personal information. Building the software ourselves lets us control that boundary end to end: from what's collected, to how it's aggregated, to what ultimately gets offered to a business as a statistic.

Who's behind it

Perfect Circle is owned and run by one person. No layers, no committee, just one accountable name behind every product and every research decision. Meet Jay on the owner page.