We build the software. The software finds the signal. We share the statistics, never the person.
Perfect Circle Data Research designs apps, websites, and internal business systems. Every one of them is built to responsibly collect the data we need to run research and help industries improve, without ever selling a single user's personal data.
Software with a research purpose
Everything we ship is a real, working tool for real people, and it's also an instrument. Each product is designed to gather the data behind the problem it solves.
Apps
Mobile and web applications built for the people who use them every day, while carefully logging the usage patterns that fuel our research.
Websites
Marketing sites, portals, and storefronts that look good and work well, wired to tell us how people actually move through them.
Digital & Internal Systems
Tools built for internal business use: dashboards, back offices, and internal platforms that surface the operational data a company needs to see itself clearly.
From a working product to a statistic worth paying for
We build the product
An app, a website, or an internal system, designed to solve a real problem for real users or a real business.
The product collects the data it needs
Only what's relevant to the research question at hand: usage, behavior, and outcome data tied to how the product performs.
We turn it into research
Raw activity becomes aggregated statistics and trend analysis across industries like advertising, retail, and operations.
We sell the outcome, never the person
Businesses can license our statistics, or ask us to run a targeted campaign on their behalf using the data we hold, such as reaching people in a specific area with an offer. Either way, we do the work; they never receive the personal records behind it. From there, a business can keep working with us, or take what it has learned and build its own path forward.
The one rule we never break
We do not hand over user data. Full stop. What a business gets from us is an outcome: the aggregated statistic, or a campaign we run ourselves on its behalf. The personal data behind either one stays with us. Read the full breakdown on our Data & Ethics page.
Industries our statistics help move forward
Companies use our aggregated insight to plan smarter, either through our chain, or independently once the statistic is in hand.
Advertising
Audience and behavior trends that inform where and how a campaign should run.
Retail & Product
Usage statistics that show what's working in a digital product and what's getting ignored.
Operations
Internal system data patterns that help a business see its own process bottlenecks.
Emerging Industries
Any sector building its operations around digital systems can commission research suited to its own questions.
Meet the person behind Perfect Circle
One owner, one accountable name. See who's building this and why on the owner page.
Meet Jay →